Quote:
Originally Posted by JohnnyP
In Dec 2023, I compared online reviews and found that Tire Kingdom (11824 N US 301Oxford FL) has a 4.8/50 5-star rating on Google (the BBB rating is worthless because you cannot focus on the Oxford location). The Google customer reviews start out with statements such as "Absolutely stellar customer service here at this shop." , and "Tire Kingdom, Oxford, Florida did a phenomenal job."
I got a good price on 4 Michelin Primacy MXM4 tires, an oil change, and 5-year alignment package. No issues, no up-selling, no surprises. Just good service. In fact, while I was in the waiting area, I observed several of the employees going out of their way to assist other workers / customers instead of just lingering at the service counter. 
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Google reviews are fake and totally worthless. The Tire Kingdom website has 282 Google reviews and almost every one is 5 stars, yet they have an "F" rating from BBB with hundreds of complaints. Some companies have thousands of 5-star Google reviews listed on their website. Yelp reviews are better, but BBB posts real complaints about a company, including the response from the business and how the complaint was handled. Some companies post fake Google reviews that all sound alike, and you cannot identify the reviewers as to their name and location. You cannot trust the Google review system to provide any useful information. You are correct that you cannot isolate reviews from the Oxford Tire Kingdom store, but the overall company definitely has customer issues.